It isn't talent or timing. The agents producing at the highest level right now are doing something specific every single day.
Lately, I’ve had a number of agents come into my office ready to get out of the business, genuinely frustrated. They’re upset that they’re not getting the results they used to get in other markets or at other times, and they’re wondering what happened.
I want to talk through what I’m actually seeing, separate the agents producing at the highest level right now from the ones who are struggling, because it isn’t talent and it isn’t timing.
Consistency beats motivation every time. That’s the whole thing, and it’s the part most agents get backward. They want the result, so they wait to feel motivated, chase the result directly, and get discouraged when it doesn’t show up fast enough. The fix is to flip that order entirely, focusing on being consistent at all times rather than fixating on the outcome, because the result follows the consistency rather than the other way around. Motivation comes and goes, but consistency is the thing you actually control, and it’s what compounds.
“Consistency is the thing you actually control, and it’s what compounds into the result.”
A rental property taught me how compounding works. I held a rental once that only cashflowed about a hundred bucks a month, and I was frustrated, because $1,200 a year barely covered things when tenants turned over. But quietly, every month, I was paying the balance down. Rents climbed to $200, then $300, and eventually that same property was putting almost $1,000 in my pocket every month while the loan dropped to almost nothing.
The value compounded over time, and I was able to 1031 exchange it into another property, producing $4,000 a month in net cash flow, with barely any more invested. The consistency of the payments and the market did the heavy lifting, which is exactly how a business works, too, so look at your own life and ask where you already know you’re not being consistent, because that’s usually the thing quietly talking to you.
Your daily system is the real tell. I talked with an agent recently who’d been closing almost 30 deals a year, and her momentum had stopped. I asked her two questions: what time do you go to bed, and what does your daily schedule look like? Both had drifted out of line with what she used to do, because the person she was today had quietly become different from the person who built that production.
So ask yourself what your daily system and your daily standards actually are right now. If you’re going to bed at one in the morning, if you’re not prospecting, getting in front of people, breaking bread, or finding a way to do business development every single day, the business will die. This is a contact sport, which means you have to be in front of people. Going to an event and meeting twenty people, or posting a video that reaches twenty people, isn’t the same as actually talking to them.
Long-term thinking and personal accountability carry it. Those are the two things I want to leave you with. Put in writing exactly what you’re looking for, make a plan for what you need to do every day, and then pour the marrow of your bones into it daily for one full quarter, 30, 60, 90 days of honest effort.
Get up early and take care of yourself physically, and eat a good meal so you feel good about yourself, not just because you’ve stacked wins for the day but because you’re filling yourself with energy and good thoughts from the books you’re reading. Then build your business every single morning by contacting at least twenty people, because the more people you get in front of, the more opportunities you see. If accountability is the hard part, that’s the whole game right there, keeping yourself accountable to yourself.
Stacking wins changes more than your numbers. As you stack wins, you build momentum, and when you have momentum, you start winning, and that winning spills into other parts of your life. You feel physically better and mentally sharper, and you actually care more, because when you’re becoming your best self, you have a better person to give to everyone else.
People notice that shift before you say a word, picking up on a different, more genuine energy that makes you come across as more trustworthy without quite knowing why. That’s what working on yourself does, and it’s why my own schedule looks the same every single day, weekends included, since the consistency is what frees me up to do the things I want to do and reach the goals I’m after.
So stay consistent, because it will beat motivation all day long. If you need help with where to start, books to read, or things to think about, or if you just want someone to hold you accountable for that quarter, reach out. Call or text me at 801-285-0521, email me at Justin@justinudy.com, or visit justinudy.com. I’d genuinely like to hear what you commit to, and I’m happy to help you stick to it.
