Setting up a CRM can be confusing, but it doesn’t have to be. Today I’ll go over tags, tracking heat, and getting leads started in your pipeline.
Are you just starting out in the real estate industry and don’t know how to set up a CRM?
Maybe you’ve just started your real estate journey. Maybe you’ve been in the industry a long time but haven’t gotten around to fully leveraging your database yet. Whatever your situation is, you should know that a properly set up CRM is a real estate agent’s best friend.
Most of you probably already know what a CRM is, but if you don’t, it’s a customer relationship management service; in other words, it helps organize and leverage your database. Your database should be your most powerful asset as a real estate agent, so if you aren’t getting the most out of yours, you’re missing out.
With all that in mind, here are three things you need to know to set up your CRM:
1. Create tons of tags. In a CRM, you can categorize people based on pretty much everything. In my experience, you can’t over-categorize - the more tags you create to separate and define people, the better. Keep track of what type of lead they are, where they came from, their personal information, and more. Once your database gets big enough, you won’t be able to keep track of everyone in your head, so it’s best to stay organized early.
““In my experience, you can’t create too many tags.”
2. Track people’s heat. In case you don’t know, heat is an industry term for how ready-to-sell a lead is. So if you get a hot lead, they are probably ready to move ASAP. However, one of the best strengths of your database is that you can keep track of and nurture leads that aren’t hot - people who might not want to move for another year or even longer. Keeping track of and nurturing these leads can give you consistent, reliable business for years to come, but this process starts by organizing everything in your CRM.
3. Create automated follow-up plans. What’s your strategy to nurture a lead over a long time? If you don’t have one, reach out to me; I can help you with that. However, if you already know what to do, you can set up your CRM to automate your process. This way, you don’t have to worry about wasting time on a lead that never comes around. Everything will be the same way through your CRM’s automation, so you can be sure you’re putting the maximum effort into nurturing leads.
Look: While I hope these tips are helpful, there’s no getting around that setting up a CRM is a lot of work. If you want personalized help or guidance, call or email my team. We have full-time staff members who do these sort of back-end things for you, so you can focus 100% of your energy on making money. Just reach out if you’re interested.
I look forward to hearing from you!
