Consistently posting videos grows your reach, sharpens your communication, and boosts your credibility, which will eventually win you more client listings.
If you’re a real estate agent struggling to see the success you want, the answer might be simpler than you think. Growth in this business doesn’t come from perfection; it comes from getting comfortable with the uncomfortable. One of the most effective ways to do that today is by creating video content.
So why is creating video content so important for agents? Here are three key reasons drawn from experience:
1. Video converts more leads. Many potential clients look you up online before ever reaching out. If all they see is a static profile, they might scroll past. But when you have videos that show your personality and how you communicate, people feel more connected to you. They get a sense of who you are and how you handle situations. Over time, that familiarity builds trust.
One agent even shared how viewers connected with him over small details, like noticing his Yorkie in the background, and those personal touches turned into real client relationships.
“Video keeps you top of mind with clients, friends, and referrals.”
2. Video sharpens your presentation skills. Creating content pushes you to research, organize, and present your thoughts clearly. It makes you evaluate data and explain things in your own way: the good, the bad, and your professional recommendations. Not everyone will agree with your opinions, but that’s okay. The right people will resonate with your message and your approach to business. Each video makes you a stronger communicator, both on and off camera.
3. Video expands your reach. Posting videos keeps you top of mind with your sphere, including friends, family, and past clients, but it also increases your visibility online. Social media platforms reward original content, pushing it higher in search results and feeds. That means more people see your name, your listings, and your brand. By showing up consistently, you open doors to new audiences and new opportunities.
Of course, video doesn’t replace traditional prospecting. You still need a consistent outreach schedule to stay disciplined and accountable. But when you combine both daily contact with clients and consistent video creation, you create a system that multiplies your exposure and builds long-term credibility.
Here’s the challenge: start by making one short video every day. It doesn’t have to be fancy or scripted; it could be an Instagram story, a quick market thought, or even something personal about your morning routine. The goal is consistency. The more you do it, the more natural it feels, and the faster your results grow.
Let’s hold each other accountable. If you’re ready to take on the challenge, reach out to me at (801) 285-0521 or Justin@JustinUdy.com. I’d love to connect, trade ideas, and encourage each other to step outside our comfort zones.
