Provide value with market expertise and consistent follow-up to win big.
Working with expired listings offers a unique opportunity to help clients and grow a business. These homeowners are often frustrated and eager for solutions, making it essential to provide exceptional service, knowledge, and follow-through. Here are three critical strategies to succeed with expired listings.
1. Know what you’re doing. Confidence comes from expertise. Homeowners with expired listings need assurance that a professional understands the market, local trends, and the factors that affect property values. Knowledge about interest rates, neighborhoods, pricing, and recent sales is critical. Spend 10 to 15 minutes daily studying the market, familiarizing yourself with active listings, and tracking sales data.
“Working with expired listings offers a unique opportunity to help clients and grow a business.”
2. Provide value. Homeowners need more than just market insights. They also need tailored solutions to their unique situations. Common issues with expired listings often involve pricing, property condition, or ineffective marketing. The key is to identify what went wrong in the previous attempt and address it effectively. Understanding a homeowner’s goals is essential. Some may need a quick sale, while others might have listed their home prematurely. It is important to ask questions, listen carefully, and provide honest advice.
3. Maintain a consistent follow-up schedule. Consistency is key when building relationships with clients. Sporadic contact does not inspire confidence, but a structured follow-up schedule demonstrates professionalism and dedication. Regular check-ins create opportunities to build trust over time.
At the end of the day, calling an expired listing comes down to being a professional: a trustworthy expert with the knowledge to help the homeowner succeed. If you want additional training on how to reach a high level of professionalism, or you just have questions about expired listings, contact me at 801-285-0521 or email me at Justin@JustinUdy.com. Let’s connect and elevate your success together!
